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Scrap 2010 Media Guide

2010 Media Guide 

When it comes to recycling magazines, there's Scrap...and then there's everyone else. 

With budgets tighter than ever, you have to make every marketing dollar count. That's why it's essential to advertise in the recycling publication that will give you the best return on your investment. Scrap is that publication, and here's why: 

The Association Advantage

Scrap is the official magazine of the Institute of Scrap Recycling Industries, the world's largest trade association for the scrap recycling industry. As part of ISRI, Scrap can lay claim to being the true “Voice of the Recycling Industry”—a position that competitors simply can't match. Our unparalelled access to ISRI's expert staff and industry leaders makes Scrap the must-read magazine for professional recyclers.  

Readers Who Are Buyers

Scrap's qualified circulation of more than 11,500* delivers a premium audience, including leaders in all ISRI member companies. That gives you unbeatable access to the people with the power and the resources to buy what you are selling. In fact, 78 percent of Scrap readers say they are actively involved in their companies' capital purchases, and 74 percent report taking some action after reading ads in the magazine, such as visiting an advertiser's Web site, passing along an ad to others, and contacting an advertiser.**

Scrap also offers deep reach into ISRI member companies, ensuring that your ad connects with the key people at different levels. Our readers include general managers, operations supervisors, traders, maintenance experts, safety experts, and HR specialists. In addition, Scrap's readers handle all types of commodities—ferrous, nonferrous, paper, rubber, electronics, and plastics—which gives your ads the best chance to reach the right audience. 

Far-Reaching Distribution

To give your advertising message the broadest exposure, Scrap offers extensive bonus distribution at national and international recycling industry events. These events cover many business sectors—from car dismantling to C&D processing to electronics recycling—and diverse commodities. Of particular note, Scrap boasts exclusive distribution in the tote bags at the annual ISRI convention, the world's largest scrap industry event. No other recycling publication can match our preferential, saturation exposure at the ISRI show. Best of all, Scrap reaches all of these additional prospects at no extra charge to you. (See the editorial calendar in this brochure to review our bonus distribution in 2010.) 

Quality Inside and Out

When you have a magazine that readers actually read, there's a greater chance that your ads will be seen. Scrap offers award-winning content that recyclers turn to for editorial--and advertising--information. Our latest survey shows that Scrap's “highly engaged” readers spend more than 48 minutes with each issue, and they rely on the ads in Scrap to help them make purchasing recommendations and decisions.  

More for Your Money

As a bimonthly magazine, Scrap gives your marketing message a longer shelf life, increasing its chances of being seen and helping you manage your budget. In other words, your ad dollars go further with an ad program in Scrap.

What's more, we're holding ad rates steady in 2010, giving you all of Scrap's benefits at last year's rates. 

To all of our current advertisers, thank you for your business—we look forward to continuing our relationship in 2010. If you are new to Scrap, call Bob Emery at 440/268-0501 to put Scrap to work for you. 

*Based on Scrap's June 2009 BPA circulation statement.